Company acquires agency; marketing jobs in Chicago could open

Posted on August 18, 2013

With the merger of two agencies, marketing jobs in Chicago could be created.

Legacy Marketing Partners, a independent experiential marketing agency, has acquired Kambio Group, a full-service end-to-end digital marketing agency.

The company focuses on on integrating live and digital campaigns for clients.

Kambio Group was founded in 2011 by Ed Swiderski and Jess Loren who join Legacy as senior vice presidents. In addition, Kambio’s team of digital strategists will join Legacy. Kambio has become a digital agency with expertise in social media activation and monitoring, web design, content management and technology activation.

In addition to being a founders and managing directors of Kambio Group, Swiderski and Loren are authors, speakers and entrepreneurs. In 2012, the group wrote Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network. The globally published and printed book about Pinterest and its business applications spent time on the Best of Business Books list.

“With our strategic acquisition of Kambio and the addition of their seasoned leadership team, Legacy will be able to provide real-time digital marketing solutions on a bigger scale to our clients” noted Vince Parrinello, CEO of Legacy. “We also believe this is the direction our industry is going,” he added.

Jess Loren, co-founder of Kambio, added, “We’re excited about joining Legacy and expanding their digital marketing capabilities. We think there are great opportunities to partner with Legacy’s Fortune 500 client base to extend their reach and create measurable value in the digital world. It’s a logical way to extend the dialogue between brands and their audiences.”